Jeff Kreisler is just a typical Princeton educated lawyer turned award-winning comedian, best-selling author and champion for behavioral economics. His second book is Dollars And Sense: How We Misthink Money and How To Spend Smarter – co-authored with Dan Ariely and available in 22 countries. Jeff is also Editor-in-Chief of PeopleScience.com, a thought-leadership platform for applying behavioral science to the modern marketplace. He won the Bill Hicks Spirit Award for Thought Provoking Comedy, writes for TV, politicians & CEOs, has appeared on CBC, CNN, FoxNews, MSNBC, Current TV & Sirius/XM and has toured most of the known world. Jeff tries to use behavioral science, practical experience and humor to understand, explain and change the world. The New York Times calls him “Delectable,” CNBC says, “Laugh out loud - roaring” and his kids still think he’s “cool.” His first book was the satire Get Rich Cheating.